The development of the baked food raw material industry and the baked food industry complement each other. On the one hand, the two are located in the upstream and downstream of the same industrial chain, and the development of the baked food raw material industry relies on the baked food industry; on the other hand, the richness of baked food raw material products and application technology The output of the company has lowered the technical threshold for the production of baked goods, and the specialized production process can effectively improve the industrial efficiency, which has promoted the development of the baked food industry to a certain extent.
In recent years, my country's baked food industry has made great progress. With the adjustment of people's diet structure and the improvement of life quality, the proportion of baked food in the daily diet structure has gradually increased. The demand for food products will maintain steady growth in the future, thus promoting the continuous and rapid development of the bakery food ingredient industry.
In addition, private baking is becoming a new trend in people's daily life. With the popularization of baking technology and the householdization of baking molds, ovens and other baking equipment, the proportion of baked goods in people's daily diet will gradually increase. The rapid expansion of the downstream market will promote the continuous and rapid development of the bakery food ingredients industry.
In this regard, industry experts analyzed several future development trends of my country's bakery food ingredients industry.
Greater product specialization
Promote health safety and nutritional balance
With the upgrading of consumption, consumers pay more attention to the balance and nutrition of their meals. By using functional ingredients (dietary fibers, oligosaccharides, sugar alcohols, etc.) and reducing the use of sucrose and lipids, baked goods will develop from the status quo of high sugar, high fat, and high calories to low sugar, low fat, and low calories. , which will bring about changes in the research and development direction of baked food raw materials. The improvement of national consumption power has a very obvious effect on the demand for mid-to-high-end demand. With the formation of my country's local mid-to-high-end consumer groups, my country's baked goods are gradually developing in the direction of health, safety and nutritional balance. Consumers are now paying more and more attention to food health indicators, and more than 82% of Chinese consumers are willing to pay a corresponding premium for healthier food.
Strengthen marketing network and channel construction
The competition among bakery food raw material manufacturers in the future will largely depend on the ability to build marketing networks and channels. Enterprises with rich marketing networks and efficient and high-quality sales channels will gain more opportunities in future competition. Network and channel construction is mainly reflected in the rapid expansion of the marketing network and the effective management of channels. At present, the sales customers of bakery food raw material manufacturers are mainly large bakery food processing and sales enterprises, small and medium-sized bakeries, and pastry shops. According to the characteristics of short shelf life and small transportation radius of some baked food raw materials, taking advantage of the current opportunities for the rapid development of the baked food industry, it will be very beneficial for advantageous companies to increase their market share.
All-round customer service
Looking back at the development of my country's baked food industry, the emergence of various baked food raw materials, equipment and technologies has greatly promoted the development of the baked food industry. For a long time, bakery food raw material and equipment manufacturers have continuously passed application service technology to downstream bakery food processing and sales enterprises, helping bakery food processing and sales enterprises to develop new products and new processes, thereby driving the promotion of raw materials and equipment.
In recent years, the competition in the baked food industry has been intensifying, and some small and medium-sized baked food processing and sales enterprises are facing a more severe competitive environment. Bakery food raw material manufacturers not only need to provide new raw materials, new processes and new technologies, but also need to help customers in new product promotion, marketing staff training and business management consulting. Therefore, all-round customer service will become an important factor and development trend of competition.
In general, the bakery food ingredient industry is highly competitive, but benefiting from the rapid growth in demand, the overall profit level of the industry remains stable. With the growth of residents' income and the upgrade of food consumption, baked goods are increasingly favored by consumers because of their nutritional, safe and convenient characteristics, which has driven the continuous expansion of the sales of baked food raw materials. At the same time, with the country's regulations on food hygiene, some small bakery food raw material manufacturers have withdrawn from the market because they do not meet the standards, and the industry concentration and technical level have improved. These industry trends have effectively maintained the overall profit margin of the industry at a certain level. The main raw materials for the production of baked food raw materials are grains, milk eggs, oils, sugars and other commodities. Since the price of bulk commodities is mainly affected by factors such as the planting area, climatic conditions, market supply and demand of the year, and the adjustment of the sales price of raw materials for bakery products usually lags the changes in the prices of raw materials, fluctuations in the price of bulk commodities will affect the production of raw materials for baked food. The production cost and profitability of the enterprise. On the other hand, with the improvement of people's consumption level and the emphasis on food safety and quality, high-end brands and high-end quality baked food raw materials are gradually favored by consumers, and the dominant enterprises in the industry have certain profit advantages. In addition, with the increasingly strict supervision of food safety in my country, the profit level of small-scale and unbranded enterprises in the industry will gradually decline, while the sales scale and profit level of industry-leading enterprises with advantages in quality, brand, channel and management will increase. Effective promotion.
Experts emphasize that the baked food raw material industry is a competitive market. On the one hand, there are many manufacturers of baked food raw materials, and no individual company can form an absolute monopoly or control over the market. The production of baked food raw materials is generally affected by downstream distribution. On the other hand, the sales channels of baked food raw materials are mainly distributors, bakery food processing and sales enterprises, and some catering enterprises, etc., and the final consumption by resident consumers. With the change of consumers' consumption taste and the increase in their preference for baked goods, the demand for baked goods raw materials is increasing year by year.
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